“People don’t know what they want until you give it to them.” --Steve JobsWe LOVE surveys because they make data measurable and organized ...BUT... there are some things surveys cannot explain well. Primarily, WHY and HOW consumers do what they do.
If you want to figure out what people need, asking "What do you want?" will not get the accurate answer.
Find out what your customer needs by understanding their concerns.
The more you can engage your customer in real life conversations, the better you will understand what they need.